Real estate pros with an eye on maintenance concerns can reduce deal friction, protect their reputation, and safeguard both homeowners and homes, Gina McCort writes. Continue reading
Great marketing demands attention. Great financial systems quietly do their job, CFP Amanda Neely writes, and that’s exactly the point. Continue reading
Ghosting comes from low-intent leads, awkward first conversations and generic follow-up, Josh Ries writes. Here are seven ways to reduce ghosting, and they start before you ever make the first call. Continue reading
Katy Borja shares how one real estate listing, paired with AI, can solve the what-to-post content problem without adding more work. Continue reading
Platforms like real estate — whether as a career, a vehicle for investment or a means to secure financial agency — matter more than ever, coach Melanie Klein writes. Continue reading
Compass’s new listing lead referral program is opt-in, voluntary and worth paying close attention to, indie brokerage CEO Dezireh Eyn writes. Continue reading
The Compass-Redfin deal, ARA co-founder Jason Haber writes, represents movement toward a more flexible, consumer-centric model where data serves sellers and buyers rather than institutions. Continue reading
This week on The Download, check in with industry thought leaders on the new deal between Compass and Redfin parent company, Rocket. Continue reading
By striking a massive syndication deal with Redfin, Compass is attempting to build a parallel housing market where buyers are kept in the dark, competing brokerages are starved of inventory and the only true winner appears to be Compass’s bottom line. Continue reading
From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shift online — and what real estate professionals can learn about trust, storytelling and platform risk. Continue reading