Tag Archives: social media marketing

Instagram tests removing ‘like’ counts from U.S. profiles

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Following in the footsteps of its parent company, Facebook, Instagram will begin beta testing removing like counts from U.S. users’ posts starting Monday. Continue reading →

Marketing and CRM solution Agent 3000 is big on features

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Agent 3000, developed by one-time South Florida broker Shawn Sommer, is all about execution over fluff, now accessible to 250,000 agents. Continue reading →

7 earned lead generation tactics for new real estate agents

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Whether you’re a new real estate agent or one who needs a boost in leads, these strategies will strengthen your efforts. Continue reading →

OutboundEngine gets social with automated ad campaigns

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Digital marketing solution OutboundEngine has released a new feature that automates advertising campaigns on social media for real estate agents. Continue reading →

Keeping It Real: Make reigniting relationships a priority

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer explains why agents need to double up their relationship-building efforts in the fourth quarter.  Continue reading →

Keeping It Real: Make reigniting relationships a priority

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer explains why agents need to double up their relationship-building efforts in the fourth quarter.  Continue reading →

Facebook toys with hiding ‘likes’ and views on posts

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What happens when one sign of engagement, such as a “like” on Facebook, is hidden? That’s the reality some Facebook users are facing as the platform tests hiding the number of likes and views a post gets. Continue reading →

Talkin’ ’bout my generation: How to market to your client’s stage in life

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Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading →

Too much noise on social media? 5 simple steps for cleaning it up

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Cut through the noise and drama online with focused, clear messaging aimed at your ideal clients. When you do your best to rise above it and truly come from a place of contribution, you become more trusted and remembered when the need for your services… Continue reading →

How to nurture ‘friends’ into lifetime clients

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With consumers fueled by digital information, social media has perfectly positioned us to create relationships — beyond just a name in your database. And savvy agents can do it at an extremely high level in a relatively short time using only the tools … Continue reading →