From Zero to $150K: This YouTube video strategy can deliver GCI wins

If you’ve been on the fence about leaning into producing YouTube videos for your business, now is the time to commit, Jimmy Burgess writes. Follow this blueprint, and you will have success. Continue reading

Quiana Watson almost got burned by the tea — but knows better now

The luxury broker has come a long way from her start in a small town in North Carolina. From property manager to agent to broker-owner and reality TV star, the journey has blessed her with knowledge. Continue reading

CoStar to spend a billion dollars on marketing in fight for portal crown

The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the “biggest marketing campaign in real estate history.” Continue reading

How I would invest $2,500 in my real estate business in 2024

What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns. Continue reading

Feeling a little nervous? Here’s how to recession-proof your business

If a recession comes, writes Jimmy Burgess, keep in mind that it is not just a time of challenges but also of opportunities. Here he lays out ways to lead gen and lead nurture now. Continue reading

Perfectionism is stopping your social media success: Katie Lance

In her latest Inman Connect session, Get Social Smart Academy CEO Katie Lance explains the power of thoughtful planning, daily engagement and authenticity when creating a valuable social media strategy. Continue reading

3 hauntingly good tips for elevating your Halloween marketing

Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season. Continue reading

Leverage AI for your social strategy in 2024 — but maintain authenticity

The AI revolution is officially upon us. There’s a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect on Tuesday. Continue reading

How Brad McCallum created a winning YouTube marketing plan

Find out how a well-crafted YouTube plan underscores the power of innovation in real estate marketing for both the individual agent and the service they provide. Continue reading