Compass’s Buyer Demand tool: breakthrough or déjà vu?

Troy Palmquist examines Compass’ newly announced tech tool and the debate between open and “walled garden” ecosystems. Continue reading

Zillow expands tech stack to include collaborative search

Zillow’s second product launch of the year includes collaborative search. Buyers can now invite family and friends to help them search and discuss listings through in-app messaging. Continue reading

Your words are undermining your value. Here’s how to fix the problem

On this episode, former Realtor.com CEO and 50-year veteran Allan Dalton explains why words like “past client,” “listing agent” and “comps” are killing your value and offers smart replacements. Continue reading

CoStar CEO Andy Florance says in earnings call Zillow is ‘under siege’

CoStar Group released its Q3 earnings on Tuesday. Florance used the opportunity to deliver harsh criticism of rival Zillow, and outlined his competitive plan. Continue reading

Realtor.com parent goes after its own virtual tour target amid battle with CoStar

Australia’s REA Group, owned by News Corp and a 20 percent stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar. Continue reading

NAR and the real estate industry’s irrelevance problem

Failure to embrace tech innovation will ensure the real estate industry falls further behind, hastening the entry of disruptive outside forces, Sean Frank writes. Continue reading

Compass pulls Redfin into its Zillow private listing lawsuit

Redfin has put its private listings ban on an indefinite hold. Still, Compass wants documents related to the real estate search portal’s previously announced ban. Continue reading

Real estate portals feel the heat during a rough week: The Download

After a week of legal battles and portal platform shakeups, real estate leaders break down what it all means for agents on the ground. Continue reading

5 huge mistakes agents make when calculating cost per lead

In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here’s how to maximize the profit potential of your lead gen. Continue reading