Author Archives: Verl Workman

Listing leverage: How to win the game of securing sellers

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Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets. Continue reading →

Here’s why SMART goals are dumb and STUPID goals work better

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Forget everything you think you know about goal-setting. Coach Verl Workman helps you lean into the power of STUPID goals to fuel your real estate business in 2026. Continue reading →

How to keep agents motivated if they’re worried about commissions

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Agents don’t need more money, Verl Workman writes. They need more motivation and the confidence to achieve their professional goals in today’s market. Continue reading →

What agents want in a brokerage (Hint: It’s not just about money)

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Recruiting and retention aren’t just about branding or commission splits. Verl Workman shares what agents really need from their next brokerage. Continue reading →

How the pressure of today’s market creates innovation, clarity and joy

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Pressure creates diamonds and refines real estate professionals, Verl Workman writes, when you rethink the way you look at the current market. Continue reading →

How to nail the price reduction conversation with homesellers

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Coach Verl Workman outlines how to fix what real estate agents say when the home isn’t selling and what the homeowner hears when the agent speaks. Continue reading →

What today’s skills-based market demands of real estate agents

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The market has shifted. If you’re working the same way you did a year ago, you’re likely getting half the results, coach Verl Workman writes. Talent is rewarded over timing. Continue reading →

7 ways to be a better buyer’s agent as 2025 winds down

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As a buyer’s agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today’s market challenges. Continue reading →

Rookie to rockstar: What every new buyer’s agent needs to know

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Just starting out on a real estate team as a buyer’s agent? Coach Verl Workman shares what you should know to hit the ground running and help your clients. Continue reading →

How to rise above the pack and become a rainmaker on your team

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By focusing on lead generation, networking, productivity and skill development, coach Verl Workman writes, you’ll rise above the pack and become the driving force behind your team’s success. Continue reading →