How a top DC agent went from college dropout to luxury mogul

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Extra hours, social media and a team with the highest standards of service helped The Heider Company become one of the top-earning teams at Sotheby’s International Realty. Continue reading →

The transparency crisis no one wants to talk about

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Referral fees are just the starting point for a larger conversation real estate professionals need to have about transparency, Cara Ameer writes. Continue reading →

Gen Z is ready to buy: Boost your business by mastering co-buying

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Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal will lead agents to a new stream of income in a stalled market, writes Annette DeCicco.  Continue reading →

How analytics and accountability drive real estate team performance

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Troy Palmquist talks to proptech founder Brian Charlesworth to find out how his analytics platform is helping real estate teams supercharge their growth. Continue reading →

Homebuyer demand stays strong as mortgage rates stabilize near 2025 lows: MBA lender surveys

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With mortgage rates still hovering near 2025 lows, purchase loan applications hit their second-highest level of the year last week after adjusting for seasonal factors. Continue reading →

8 reasons your brokerage needs an agent recognition plan

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If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy. Continue reading →

Fed cuts rates for 3rd time in 2025, but might cut just once next year

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The 9-3 split vote reflects differing views on whether the central bank’s biggest worry is inflation or rising unemployment, with data lagging after the government shutdown. Continue reading →

Forget ‘write me a post’: Use AI to build better client relationships

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Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business. Continue reading →

EXp Realty promotes 2 execs to new leadership positions

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Carrie Lysenko is now Chief Technology Officer, and Holly Mabery is Chief Brokerage Officer, a newly created role at the firm. Continue reading →

Better Homes and Gardens: Homebuyers ‘won’t settle for less’

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Homebuyers are seeking earth-toned hues, indoor-outdoor spaces, large windows and lush landscaping in 2026, according to Better Homes and Gardens Real Estate’s latest trends report. Continue reading →