How Inman’s latest tools can help real estate agents and clients

Earlier this month, Inman launched two new market data tools: Market Explorer and Market Trends. Here’s how senior housing specialist Rachael Hite is using them to help her clients make decisions. Continue reading

How to help buyers understand interest-only mortgages

Understanding the ins and outs of financing options, including interest-only mortgages, makes you a valuable resource for educating your clients, Clever’s Luke Babich writes. Continue reading

Visual, auditory, kinesthetic: What processing style do you prefer?

Want to make faster connections with clients and colleagues? Listen to the sensory language they use, and align with their preferred processing style, Bernice Ross suggests. Continue reading

How to choose real estate tech without wasting time (or budget)

Looking for new tech partners? Here are the tips you’ll need, the questions to ask and the red flags to watch for before you sign on the dotted line from broker-owner Jessica Souza. Continue reading

Rocket hires Viral Nation as first social media agency of record

After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant cut through noisy social media feeds by showcasing real client stories. Continue reading

Tidalwave and Bevri.ai launch agentic AI for mortgage brokers

Mortgage technology startup leveraging integrations with Fannie Mae, Freddie Mac and ICE Mortgage Technology to grow its stable of clients — which now include NEXA Mortgage. Continue reading

Gary Keller: Real estate could be in a recession until late 2026

At Keller Williams Mega Agent Camp, franchise co-founder Gary Keller said the housing market could be in a recession through late 2026, as the economy experiences burgeoning stagflation. Continue reading

Home prices tick up to new record-high amid signs of softening in more markets

Home prices fell in 24 percent of markets, with five Florida markets posting the biggest price declines. But buyers chasing affordability drove up prices the most in parts of the Midwest and Southeast. Continue reading

If you had 5 minutes with real estate’s most seasoned veterans, what would you ask? Pulse

We’re bringing you advice from some of the industry’s most exciting thought leaders, so we want you to supply the questions. Continue reading

Sec. Scott Turner: HUD breaks down barriers to homeownership

HUD Secretary Scott Turner shares how new policy rescissions simplify processes, reduce financing costs and strengthen the housing market, fostering a more effective FHA-insured lending process. Continue reading