How a new agent turned hateful social media comments into a growth opportunity

Many people might shut down or lash out after receiving abusive comments on social media, but Ryan Noonan says he’s glad for the engagement and sees a way to grow from the experience. Continue reading

8M reasons to focus: A data-driven Q4 reality check for real estate

There are more than enough motivated buyers and sellers ready to transact right now, Jason Waugh writes, and many are the most motivated ones we see all year. Continue reading

What Zillow’s marketing genius can teach you about social media

On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading

Want AI to recommend you in online search? Do these 7 things

SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading

Fall staging that sells: 7 luxury looks on a bargain budget

Discover seven expert-approved fall staging tricks to make your listings feel high-end, without spending big, Chris Pollinger writes. Smart, moody and tailored for today’s buyers. Continue reading

RE/MAX CEO: Consolidation ‘could help accelerate our strategy’

CEO Erik Carlson talked about the success of new tools and fee models at RE/MAX, and said the company’s franchisees are “definitely seeing a lot more inbound activity here,” which may, in part, be in response to the recently announced acquisition of An… Continue reading

The anti-lawsuit way of presenting your fee: Now Streaming

Real estate coach Darryl Davis helps agents understand how to negotiate and communicate their commission legally and transparently. Continue reading

Redfin vs. Compass vs. Zillow: Inman’s Top 5 stories of the week

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Why the NAR settlement has become a blessing, not a curse

By removing the automatic assumption of buyer’s agent fees, we’re putting the focus back where it belongs, Darryl Davis writes, on fiduciary duty, negotiation and service. Continue reading

Zillow ignores ‘noise,’ jabs from CoStar, as revenue climbs

CEO Jeremy Wacksman told Inman the portal is focused on “ourselves and what we can control.” Zillow also said Thursday that 80 percent of home transactions involve one of its products Continue reading