Ryan Serhant and wife team up as SERHANT. becomes family firm

Emilia Bechrakis Serhant, a former maritime lawyer and land title insurance agent, is transitioning into real estate sales, Inman has learned exclusively. Continue reading

Surviving Year 1: Honest lessons from agents who made it

Your first year as a real estate agent can be messy, Martha Melendez writes, but it forges the kind of grit that no class or seminar ever could. Continue reading

Good manners, better business: Mastering hellos and goodbyes

Bookending your conversations with polite greetings and salutations ensures that you’re communicating more effectively while building better relationships. Continue reading

10 hot strategies to help sell your listings this fall

Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season. Continue reading

Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey

Adoption of AI tools is accelerating in the brokerage world as new models unlock additional productivity options for some of the most engaged users. Intel asked hundreds of agents how their workflow has changed. Continue reading

Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed

From Charlie Kirk’s death to Cracker Barrel’s logo flop, this week proved how volatile feeds can be. For agents, the lesson is simple: Pause, plan and post with care. Continue reading

How to have the commission conversation with buyers: Step 2

Take your next commission conversation from awkward to effortless with this step-by-step guide from Cassie Walker Johnson’s eight-step buyer plan. Continue reading

Want to own your market online? How a top eXp team leader nabbed a coveted city domain name

Justin Havre’s average ranking for over 3,000 keywords in the marketplace is No. 2. His SEO obsession led to building a top global team and owning two local portals. Listen to his story on Real Estate Insiders Unfiltered. Continue reading

How safe are real estate agents really? The Download

From cybersecurity attacks to face-to-face threats, here’s a roundup of recent stories on agent and brokerage safety and security. Continue reading

How to become the agent AI recommends in your market

Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes. Continue reading