Realtor.com’s AI integration is a case of ‘garbage in, garbage out’

Digital marketing specialist Joshua Jarvis offers his feedback on Realtor.com’s new AI tool. While he applauds the attempt, he says it’s a swing and a miss. Continue reading

6 takeaways from NAR’s midyear conference

From voting to raise membership dues to requiring fair housing training to learning best practices for artificial intelligence, Realtors are steering their own fate in the industry. Continue reading

Inman survey reveals proptech’s biggest draw is as agent support

Inman’s research arm, Intel, sought to gauge how agents, CEOs and entrepreneurs are harnessing a growing arsenal of tools in their quest to conquer everything from recruitment to notarization. Continue reading

‘AI terrifies me’: Tips for Realtors on how to avoid the new tech’s pitfalls

At NAR’s midyear conference, Senior Counsel Chloe Hecht offered best practices to help navigate artificial intelligence without running afoul of copyright law or the Realtor Code of Ethics. Continue reading

Big Purple Dot launches recruiting tool for mortgage lenders

BPD Recruit taps CoreLogic data to let lenders see who their competitors’ most productive loan officers are, then automates the process of luring them away. Continue reading

Lawsuits, housing and AI: What to watch as NAR’s ‘midyear’ unfolds

The Realtors Legislative Meetings will run May 6-11 and some sessions will be live-streamed for National Association of Realtor members. Here’s everything to look for as the conference starts. Continue reading

With ‘Leo’ launch, Real Brokerage latest to integrate ChatGPT

Tech-forward real estate brokerage Real is known for its combination of in-house software development and third-party partnerships. That tactic continues with its latest integration of Open AI’s ChatGPT. Continue reading

Zillow, Redfin go head-to-head with new ChatGPT plugins

The plugins will allow users to employ conversational language to ask the chatbot details about specific listings and the kinds of homes they seek to fine-tune their search results. Continue reading