This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, buildin… Continue reading
AI for real estate agents doesn’t have to be complicated. Jimmy Burgess shares strategies to simplify and speed up adoption. Continue reading
Despite incorporating the use of AI more and more in their market research, most Americans still see the real estate agent as the best resource when it comes to buying and selling, a new study by Realtor.com says. Continue reading
In her latest Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands. Continue reading
Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you. Continue reading
Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths. Continue reading
OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT. Continue reading
AI adoption is reshaping real estate marketing, but brokerages risk falling behind if they don’t support their agents. Continue reading
ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why “radical honesty” is more important than ever as AI influences the home shopping experience. Continue reading
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading