Meet the brokerage turning agent support into profit

On this episode, Parker Pemberton and Liz Rein detail their unique trajectory in Minnesota, recently transitioning their large team to an independent brokerage that did $829 million in 2024. Continue reading

Real partners with MAXA Designs on agent marketing platform

The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm’s AI-powered concierge, Leo CoPilot. Continue reading

Recession? Membership? Blessings? Inman Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

EXp digs at Compass during Q3 earnings as agent retention soars

EXp’s recruitment and retention strategy took center stage during the brokerage’s Q3 earnings, with a solid boost in agent productivity and team growth showing eXp’s strength in a rapidly changing competitive landscape. Continue reading

Realtor.com is gaining on competing portals despite decline in users, owners say

Average monthly unique users to Realtor.com sites fell 6.5 percent compared to the prior year as lead volume also slid 1 percent. Company said it had to 72 million average unique monthly users in the most recent quarter. Continue reading

How deepfakes, AI slop, fake digital staging are deceiving the market

Become a digitally literate consumer when you engage in protecting yourself and others from misinformation and lies, security expert Robert Siciliano writes. Continue reading

Learn everything, be curious and show up to succeed in real estate

Find out how luxury broker Alison Melton traded skyscrapers for Spanish moss — and discovered that Southern charm might just be the new definition of luxury real estate. Continue reading

Why ‘leadership’ shouldn’t be a dirty word in real estate

Leadership is not something you do once you get the title, Lori Muller writes. It’s something you do every single day in every environment you’re in. Continue reading

7 things real estate brokers should do before the end of the year

End of year planning should be at the top of your to-do list now. Erica Ramus shares strategies to make it more effective and more impactful. Continue reading

How to keep agents motivated if they’re worried about commissions

Agents don’t need more money, Verl Workman writes. They need more motivation and the confidence to achieve their professional goals in today’s market. Continue reading