How local outreach and community events build trust and client loyalty

Building community isn’t about how long you’ve been in business; it is about how you show up with events, charity work and celebrating clients, says C21 broker Bruce Garber. Continue reading

8 ways to create Taylor Swift-level client loyalty in real estate

Trainer Rachael Hite reflects on the core strategies that the most successful agents she knows use to drive their businesses. Continue reading

The 60-deal-a-year referral-based blueprint anyone can implement

Jimmy Burgess outlines how this Virginia historic homes specialist blends community service with a personal touch to generate exceptional return on her marketing investment. Continue reading

The rise of punk rock kindness: What Superman teaches us about content that sticks

Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading

7 fresh strategies to next-level your open houses this spring

April is NAR’s National Fair Housing Month, so this is a great time to step up your open house game and build more opportunities, Darryl Davis writes. Continue reading

Fannie Mae lays off 100 workers citing unethical conduct

Fannie Mae has confirmed the dismissal of over 100 employees in connection with a fraud scheme aimed at its charitable matching program. Continue reading

Fannie Mae lays off 100 workers citing unethical conduct

Fannie Mae has confirmed the dismissal of over 100 employees in connection with a fraud scheme aimed at its charitable matching program. Continue reading

New agent? Here’s how to build a sphere of influence from scratch

Relationships are your real equity in real estate, Coldwell Banker Warburg’s Kevelyn Guzman writes. Build them wisely — and they’ll build your career. Continue reading

Trending: Community Chats, TikTok photos and LinkedIn video

Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading