Aaron Kirman says he’s 100% in alignment with Reffkin on fighting the industry’s status quo

The luxury broker caught up with Inman about crypto, California, the latest headlines and more in an exclusive interview. Continue reading

HomeServices CEO says Zillow pre-marketing deal should be a ‘pulse check’ for industry

HomeServices is among the brokerages participating in Zillow Preview, a program that allows agents to pre-market listings before they are added to the MLS. Continue reading

Zillow Preview will exist in tandem with Listing Access Standards

Errol Samuelson says announcement of a pre-marketing phase on the platform doesn’t replace policy on publicly marketed private listings. Continue reading

Gary Keller: The market is proving ‘exposure drives home value’

Keller Williams Executive Chairman Gary Keller weighs in on private listings while announcing partnership with Zillow. Continue reading

Zillow, Keller Williams and others team up to ‘pre‑market’ listings

Zillow Preview allows agents to display their coming-soon listings on Zillow and Trulia. Keller Williams, REMAX, HomeServices of America, United Real Estate and Side are the first brokerages to try the new offering. Continue reading

Who is Benís Reffkin? Exec coach, mom and Robert Reffkin’s partner

Everyone knows about Compass tech, but Robert Reffkin’s wife Benís doesn’t want the brokerage’s focus on culture to go unnoticed. Continue reading

Inside Compass’ tech migration, fast-tracking of Private Exclusives

New Intel surveys shed light on how the brokerage giant is balancing a “no mandate” pledge with business pressure to onboard agents quickly. Continue reading

Redfin says private listings, coming soons could boost inventory

According to a new report by Redfin’s economists, markets that allow for pre-marketing strategies could see a 6 percent to 12 percent bump in listings each year. Continue reading

Howard Hanna’s private listing network could mark an industry inflection point

Industry veteran Russ Cofano says staged listing strategies reflect growing tensions over listing data, portals and brokerage control. Continue reading

Compass clash, AI fears and industry shocks: Inman Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading