SphereBuilder, another social media engine or something more? Tech Review

SphereBuilder offers listing marketing, marketing analytics, ideas for improving your online presence and a host of features to produce and measure digital marketing. Continue reading

‘Innovative’ digital-ad builder Adwerx lands $3M in funding

The company set the standard for easy digital advertising campaigns for real estate agents and brokerages, using retargeting and fast onboarding to place agents across the internet. Continue reading

Real estate content marketing trends for 2023

Implementing robust content marketing solutions will allow agents to prove the value of their efforts, writes content marketing expert Joe Hyrkin, while also enabling them to evaluate and plan new outreach strategies guaranteed to drive engagement and … Continue reading

‘Know yourself’ and other top agent tips from BeCorcoran 2023

From developing a strategy based on one’s strengths to merging digital and in-person connections, here are some of the top tips Corcoran agents and execs shared on Tuesday. Continue reading

Rezora latest marketing vendor to team with ChatGPT maker OpenAI

Rezora will leverage artificial intelligence to personalize email based on client segmentation and property interests, as well as enhance listing narratives, according to an announcement. Continue reading

Constant Contact launches AI-fueled email marketing generator

The marketing software company announced what it’s calling “the first” artificial intelligence-powered email and SMS marketing content generator for small businesses. Continue reading

E&V CRM launch empowers Engel & Völkers Americas

Real estate brokerage Engel & Völkers is rolling out a significant technology effort for its Americas operation offices and agents with the help of software company Chime, Engel & Völkers exclusively told Inman. Continue reading

Zillow expands ShowingTime+ media tools into 6 new markets

Zillow’s Listing Media Services product is now available in Houston, Jacksonville, San Diego, Phoenix, Chicago and San Francisco, the search portal announced Wednesday. Continue reading

Is it worth it? 10 common marketing metrics and how they measure up

It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading

Real Estate Webmasters launches REWpert, a human-assisted AI tool

REWpert will allow customers to do more than craft listing descriptions. The company said REWpert will exercise more of what ChatGPT-maker Open AI intended its tool to do. Continue reading