Zillow’s ShowingTime+ releases Listing Media Services in 4 markets

ShowingTime+’s Listing Media Services empowers agents to find and schedule local real estate photographers, as well as select from a series of related digital media packages to enhance the listing’s appeal. Continue reading

Reach out and touch base with a 2023 email marketing plan

Cold. Warm. Dormant. Hot. Whatever state your 2023 leads are in, rest assured that sending them relevant, segmented email should be on the top of your resolution list come January 1. Continue reading

TikToker Giselle Ugarte launches the ‘rise of the real estate influencer’

The Talent Brokerage’s virtual support programs and coaching will help members learn how to move away from offering canned, unoriginal marketing content. Continue reading

Zillow acquires VRX Media in big bid to bolster ShowingTime+

Zillow said VRX’s aerial drone photography, virtual staging, 3D tours and high-definition photography will enhance ShowingTime+, its home showing scheduling platform. Continue reading

User-driven updates keep presentation platform HighNote easy and innovative: Tech Review Update

A number of updates have been put in place since HighNote rolled out its initial product more than 18 months ago. While its core competency remains in place, the company has added functionality for organization, information gathering and presentation e… Continue reading

Proptechs iGuide, HouseLens enter into software collaboration

Digital marketing and a compelling online presence will be more important than ever, especially on mobile devices, according to a new National Association of Realtors’ report. Continue reading

Rent.com develops program to help clients trend on TikTok

Rent describes the solution as turnkey, fully managed and a way to convert existing marketing content on the Rent network into dynamic, digital branding messages. Continue reading

Don’t wing it! Craft a video marketing strategy that gets results

How can you as a real estate professional use video to market and grow your brand? The answer is with a well-crafted video strategy. Continue reading

More communications, less fluff. Bonzo upends the CRM: Tech Revew

Bonzo deftly avoids CRM stereotypes, yet does exactly what a true CRM should. Its video, live chat, email and text campaigns focus on quick responses, relevant subject matter and traceable discussions. Continue reading

Zillow launches ‘Zillow Surfing 2.0’ nationwide to automate floor plans

Zillow is branding around the idea of “Zillow Surfing,” the consumer habit of using the site’s extensive listing content as a time-killer and a way to scroll through what else is out there. Continue reading