Luxury Presence has rolled out a series of AI agents for marketing, using them to help agents and brokerage marketing teams do more outreach, lead nurture and display advertising in less time. Continue reading
From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading
As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog. Continue reading
Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic. Continue reading
From overlooked platforms like YouTube and LinkedIn to ongoing TikTok uncertainty, this week’s updates prove one thing: Agents who stay alert stay relevant. Learn what’s changing — and how to use it. Continue reading
From mass Facebook group bans to Disney’s AI copyright battle and the TikTok ban that won’t stick, this week’s updates show one thing clearly: AI is reshaping the rules. For real estate pros, staying ahead means understanding the tools, and the risks…. Continue reading
Driven by technological advancements and shifting consumer expectations, the real estate industry is undergoing a transformation, presenting both challenges and opportunities. Continue reading
From TikTok’s booming livestream sales to Meta’s latest privacy fumble, the rules of online engagement are shifting fast, digital marketing expert Jessi Healey writes. Discover what’s driving real results and what’s quietly tanking your reach. Continue reading
Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they’re looking for. Continue reading