Century 21 CEO: Recruiting ‘is so ultra competitive right now’

Century 21 CEO Mike Miedler knows recruiting and retaining agents is a big concern for brokers today. Next month, he’ll roll out a competition focused on bringing more agents and companies in house. Continue reading

5 ways to ensure buyers and sellers choose YOU as their next agent

From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide. Continue reading

Let’s talk about S-E-O: What agents need to know now

SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic. Continue reading

7 tired business strategies that are costing you closings

Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes. Continue reading

Being a neighborhood expert isn’t enough anymore 

If your entire value proposition is “I specialize in this neighborhood,” then you’re putting a clock on your career, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading

With Instagram’s latest update, posts can now boost your SEO

Learn how to become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes. Continue reading

Jade Mills advises new agents not to neglect Sunday open houses

The luxury real estate vet spoke with Inman about market trends, tips for newbie agents, how to handle difficult clients and more in advance of her appearance at Luxury Connect. Continue reading

Dwiggins: Zillow understands the consumer better than NAR

In Part 2 of our deep dive convo with James Dwiggins, co-CEO of franchisor NextHome, he accuses Robert Reffkin of “posturing” to pressure MLSs to change rules around private listings. Continue reading

Dwiggins on Compass, Zillow and real estate ‘Armageddon’

The co-CEO of franchisor NextHome, James Dwiggins, talks about the future of the industry in light of the debate over NAR’s Clear Cooperation Policy ahead of his appearance at Inman Connect San Diego. Continue reading

Are sellers coming off the sidelines in your market? Pulse

National numbers suggest we’re finally seeing an end to the lock-in effect. How is it playing out in the neighborhoods you serve? Continue reading