Ghosting comes from low-intent leads, awkward first conversations and generic follow-up, Josh Ries writes. Here are seven ways to reduce ghosting, and they start before you ever make the first call. Continue reading
Katy Borja shares how one real estate listing, paired with AI, can solve the what-to-post content problem without adding more work. Continue reading
Agents and leaders have long been skeptical of Compass’ bid to disrupt local MLSs. But the latest proposal might have legs, according to an Intel Index survey. Continue reading
These lead-gen fundamentals still fill pipelines. Here’s how to blend them with today’s tools to get results faster. Continue reading
These lead-gen fundamentals still fill pipelines. Here’s how to blend them with today’s tools to get results faster. Continue reading
Mortgage rates and the median listing price are down while active inventory is up year over year, but more positive movement may be required for hesitant buyers this spring. Continue reading
The Do-Not-Call list isn’t the barrier many agents assume. Coach Darryl Davis breaks down the law — and why avoiding these calls hurts both you and the seller. Continue reading
In this episode, Leigh Brown gets candid about MLS fragmentation, cooperation and why understanding real estate history matters more than ever. Continue reading
When a home is positioned correctly, marketing feels easy, Josh Ries writes. When it’s not, no amount of exposure will be able to fix it. Continue reading
Social media isn’t about creating something new, luxury agent Latham Jenkins writes. It’s about documenting your market, your land and your lifestyle. Continue reading