Keller Williams’ Jason Abrams on Zillow Preview: ‘Nobody should get upset by having more choices’

Keller Williams Head of Industry and Learning Jason Abrams talks about the Zillow Preview partnership and what’s next in the debate over private listings. Continue reading

Rocket offers buyouts as Redfin, Mr. Cooper integration continues

The cuts come amid a broader wave of consolidation across the real estate industry, with several other firms also cutting staff in recent months. Continue reading

Where brokerages stand on pre-MLS listings after a whirlwind week

Many real estate companies shifted their stances on pre-MLS listings this week. But each newly announced initiative is different. Continue reading

5 AI prompts that do the work of a full-time marketing assistant

AI won’t replace real estate agents, but it can replace hours of marketing work, Jennifer McAlpine writes. These five prompts can help agents handle research, listing strategy and content creation faster than ever. Continue reading

Fed holds interest rates steady amid inflation, Iran conflict

The Federal Reserve kept interest rates steady on Wednesday in its first meeting of 2026, while saying it would continue to monitor financial and international developments. Continue reading

Mortgage applications plummeted more than 10% last week

Higher rates and overseas conflicts appear to be weighing on the lending industry, raising concerns about the upcoming spring. Continue reading

Zillow Preview will exist in tandem with Listing Access Standards

Errol Samuelson says announcement of a pre-marketing phase on the platform doesn’t replace policy on publicly marketed private listings. Continue reading

Here’s our top marketing advice of 2026 (so far)

If you’re looking for solid marketing advice that actually works today, check out these top 10 stories of 2026 (so far). Continue reading

Washington governor signs new public marketing bill into law

The bill adds a new section to the state’s real estate brokerage law requiring broad public marketing of real estate listings. Continue reading