Tag Archives: inman

A step-by-step guide for using AI to master real estate marketing

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Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time. Continue reading →

Agent commissions show ‘stickiness’ nearly 2 years after NAR settlement

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Roughly two-thirds of agents reported no significant shift in commission levels since the 2024 NAR settlement, a new report found. Continue reading →

Rory Golod is bringing ‘high-tech, high-touch’ to new Compass role

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Golod has been promoted to president of growth at Compass parent company Compass International Holdings. He will oversee the company’s tech, recruitment and communications. Continue reading →

These real estate social media posts actually generate leads

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Use these social media post ideas from Listing Leads’ Jimmy Mackin to generate more leads — not likes. Continue reading →

See how much the drastic interest rate spike cut your buying power

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Rates began spiking after the US and Israel began a military campaign against Iran. This tool shows how much spending power buyers have lost since then. Continue reading →

The U.S. is still short millions of homes — and builders can’t close the gap

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Efforts to loosen building regulations have gained steam, but housing supply is still falling short thanks in part to challenges related to financing. Continue reading →

‘AI cannot read the room’: Agents weigh in on the promise and limits of artificial intelligence

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Inman talked to real estate pros from around the country to find out how they’re using AI and what limitations the technology faces. Continue reading →

How customer experience breaks down in the smallest moments

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Earn real trust and create a legacy by ensuring your clients feel like they’re in good hands from their first conversation with you, Christine Carlo George writes. Continue reading →

Mastering organization: The key to strengthening your bottom line

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Jonathan Spears shares why organization is one of the most powerful and often overlooked drivers of real estate business growth. Continue reading →

Luxury homes aren’t just trophies anymore — they’re wealth strategy

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Affluent buyers are approaching property less as a status symbol and more as an asset tied to lifestyle, identity and long-term wealth. Continue reading →