Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025

Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today. Continue reading

Zillow removes Matterport 3D home tours from its sites

The portal notified agents on Monday that CoStar declined to renew Matterport’s API agreement with Zillow, leading the portal remove Matterport 3D tours from its sites. Continue reading

The ‘rate lock-in’ barrier is cracking — and not where you might expect

More working U.S. adults are gearing up for a potential home search than at this time last year. Intel digs into fresh results from the Inman-Dig Insights consumer survey to explain what might push a new wave of brokerage clients to market in the month… Continue reading

Get social media advice from the best in the business: The Download

This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers. Continue reading

6 fall content ideas to boost engagement this season

Fresh, seasonal inspiration to connect with buyers and sellers and keep your pipeline full. Continue reading

What no one’s saying (but should be) about the future of real estate

Guy Gal and Inman CEO Emily Paquette discuss the broken brokerage model and what real estate agents need to meet the current moment. Continue reading

Tensions run high as buyers and sellers battle for ‘the driver’s seat’

Do buyers or sellers have the upper hand? Three real estate brokers explain why it’s an impossible question to answer and how they’re helping clients navigate a fragmented market by managing expectations and smart negotiations. Continue reading

Robert Reffkin pokes at CRMLS policy. CRMLS CEO pushes back

Compass CEO Robert Reffkin took aim on social media at user agreements for the nation’s largest multiple listing service. In an open letter shared with Inman and other media outlets, CRMLS’ CEO calls it “misinformation.” Continue reading

5 things to do today to give yourself a fighting chance on ChatGPT

Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business. Continue reading