Mergers and acquisitions are big business in real estate, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly. Continue reading
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage. Continue reading
AI in real estate should give agents time back, not take more of it. It should surface meaningful actions the agent didn’t even know to ask, create outcomes, and then give the agent the power to approve, edit, or decline every move. Continue reading
Foundational guidance to help real estate teams and agents understand AI and put it to work for their business Continue reading
The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm’s AI-powered concierge, Leo CoPilot. Continue reading
Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today. Continue reading
Forget flashy branding and endless ad spend, the brokers winning market share today are the ones doubling down on local expertise. Learn how hyperlocal strategies and the right tools are helping agents thrive block by block. Continue reading
Craig Rowe reviews Cloze AI’s latest, a system-wide artificial intelligence business assistant called MAIA, tasked with helping real estate agents manage tasks, people, events and business. Continue reading
Luxury Presence has rolled out a series of AI agents for marketing, using them to help agents and brokerage marketing teams do more outreach, lead nurture and display advertising in less time. Continue reading
Rechat wants agents to lean on AI like Lucy to improve their value proposition to consumers and make better use of the powerful tools software companies are building for them Continue reading