BrightMLS and proptech startup Ocusell launch joint venture

BrightMLS and Ocusell have launched a joint venture to co-develop and license their existing technology solutions, including Ocusell List+ and Bright Listing Manager. Continue reading

Why HomeServices CEO says ‘do less’ to achieve more in real estate

On this episode, Chris Kelly, the new president and CEO of HomeServices of America, talks Compass acquisition headlines, private listings and more. Continue reading

Robert Reffkin: This is real estate’s college sports moment

Just like the NCAA took advantage of athletes, Compass CEO Reffkin writes, Zillow, NAR and MLSs are just “monopolies that profit from work they don’t create.” Continue reading

Mindset shift: Real estate clients don’t need you anymore

Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can’t, Josh Ries writes. Continue reading

Compass hires former NAR lead attorney as it doubles down on legal battles

Ethan Glass served as lead outside counsel for the National Association of Realtors throughout the trial in the homeseller commission lawsuit known as Sitzer | Burnett. Continue reading

How this agent went viral by falling in love with the home in his TikTok video tour

Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his viral moment came by way of a spontaneous home tour. Continue reading

Back to school, back to basics: An 8-step buyer plan for every agent

Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers. Continue reading

7 red flags that your real estate business is headed for a wipeout

Red flags aren’t failures, coach Darryl Davis writes. They’re signposts that help you course correct so that you can improve your business outcomes. Continue reading

5 strategies to build your first social media pipeline

Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes. Continue reading

The data-smart way to find your ideal real estate clients

Instead of chasing static buyer and seller profiles, Steven McCloskey writes, focus on larger market trends, where movers are relocating along predictable pathways. Continue reading