These agents are ‘drowning.’ AI was supposed to save them

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading

How to pivot when you’re losing deals you should be winning

BHGRE President Ginger Wilcox describes how agents can win more deals by changing the way they present their qualifications to clients. Continue reading

Here’s the data you need to grow your real estate business right now

The agents who will thrive this year aren’t waiting for the market to change, Jimmy Burgess writes. They’re making the market work for them. Continue reading

Gary Keller, Opendoor stock, one broker’s TikTok: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Broker Spotlight: Aaron Luttrull, Schuler Bauer Real Estate Services

Touting its “proven leadership with a personal touch,” find out how Aaron Luttrull and his company “combine big-brokerage services with a hands-on, relationship-first approach.” Continue reading

How real estate pros can thrive beyond the MLS in the AI era

Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing. Continue reading

7 wins (and 8 won’ts) our team has discovered while using AI tools

Does your team secretly (or not so secretly) resent AI tools? Rachael Hite writes about ways to give them a road map for success. Continue reading

The hottest ZIP codes of 2025: What real estate agents need to know

Uncover trends from Realtor.com’s 2025 hottest ZIP codes and learn actionable strategies for real estate agents to succeed in competitive markets. Continue reading

Steering suit, pig’s head, YouTube rules: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

7 end-of-summer marketing ideas to spark fall momentum

The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how. Continue reading