With Instagram’s latest update, posts can now boost your SEO

Learn how to become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes. Continue reading

Gatekeeping, portal wars, ‘Armageddon’: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

13 tips for turning your summer open house into a marketing event

A great open house is more than a walkthrough; it’s a full-blown marketing event. Coach Darryl Davis shares ways to make the most of the opportunity. Continue reading

10 summer holidays that make perfect pop-by moments

Looking for fresh ways to connect with clients this summer? Holly Brink shares plug-and-play ideas for thoughtful, fun, low-cost touches that build trust and spark conversation. Continue reading

Whether it’s a penthouse or a purse, visibility matters: Exclusive

Coldwell Banker Realty President and CEO Kamini Lane writes that private property listing claims ignore the basic logic of supply and demand. Continue reading

7 interior design hacks every agent should know

Real estate agents don’t have to be interior decorators, broker Annette DeCicco writes, but they should be able to provide design solutions so buyers can choose their own designs. Continue reading

Broker Spotlight: Tricia Schlosser, Century 21 Morrison Realty

Find out how this standout North Dakota broker delivers “full-service support for serious professionals” and for the clients they serve. Continue reading

Competing philosophies, exclusive listings and the consumer trust tipping point

Chris Kelly, president and CEO of HomeServices of America, asks whether the decisions being made today are strengthening or weakening real estate professionals’ role in the homeownership journey. Continue reading

Teams Spotlight: Ricardo Rodriguez and Associates

Learn why this powerhouse New England team lead and his agents don’t just sell homes; they shape experiences. Continue reading

Finding Financial Freedom: Owning your money story is everything

Melanie Klein profiles Compass’ Cindy Scholz and her wealth-building journey for those who are just starting out and those who are seeking financial independence. Continue reading