Turn a ‘no’ into a ‘yes’: Negotiation techniques for experienced agents

When you lead negotiations with skill and confidence, your clients feel empowered — and they’ll reward you with loyalty, referrals and long-term success, Mauricio Umansky writes. Continue reading

The ChatGPT prompt every agent needs (but 99% will never use)

What if the fastest way to break through your biggest blocks was asking AI to call you out? Real’s Drew Thompson explains how. Continue reading

5 Instagram Reel ideas to grow your real estate brand, business

Focus on being helpful, real and a little bit creative in your social media content, Kate Hulbert writes, and the engagement (and leads) will follow. Continue reading

Private listings just got real: State regulators have entered the chat

State regulators are scrutinzing Realtor practices and mandating consumer-friendly, fiduciary-level professional behavior, Summer Goralik writes. Continue reading

5 ways to reset systems, scale with ease, future-proof your business

Shift your business out of survival mode when you adopt a CEO mindset, implement smart processes and procedures, and scale with the future in mind, broker Jessica Souza writes. Continue reading

Tariff fears trigger gloomy consumer sentiment: Economist

Windermere Economist Jeff Tucker looks at how a combination of tariffs, economic uncertainty, and rebounding interest rates may cause both buyers and sellers to hunker down for now. Continue reading

Private listings negatively impact both buyers and sellers: Watchdog

Stephen Brobeck, senior fellow at the Consumer Policy Center, examines competing interests and competing policies to determine which will benefit consumers. Continue reading

11 easy-to-copy, trending Instagram Reel examples 

Focus on becoming the first person people think of when they think of your city, Jimmy Burgess writes, and your business will explode. Continue reading

Trending: Skipping the middleman, ‘White Lotus’ energy, travel trends

From “White Lotus”-fueled wanderlust to TikTok trends and creator-friendly tools, this edition of Trending breaks down what’s shifting — and how real estate pros can stay ahead. Continue reading

Rounding up the latest on private listings, portal bans: The Download

There was no shortage of opinions following Zillow’s (and later, Redfin’s) ban on private listings marketed publicly. Continue reading