Gary Keller’s bleak 2025 housing market forecast: The Download

This week at Keller Williams’ Family Reunion, Gary Keller forecast significant market headwinds in 2025. How can you prepare — and flourish — no matter what happens next? Continue reading

Gary Keller, Leo Pareja, Robert Reffkin: Inman Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

13 negotiation questions every agent must learn to ask

Rather than telling your clients what you think they want to hear, Bernice Ross writes, ask the right questions, and get them talking about what matters most to them. Continue reading

Top 5 homeseller objections (and how to overcome them)

There’s a lot of information out there, and your sellers may be struggling to make sense of the market. Darryl Davis offers ideas for talking clients through their biggest objections and helping them make the right decisions. Continue reading

Trending: Duo’s demise, dislikes and the cost of comparison

Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement. Continue reading

The ultimate guide to grammar, syntax and real estate writing

From using ChatGPT to enhance your writing to avoiding simple errors in communication, this guide is designed to help you target your most common mistakes and make your writing more effective. Continue reading

10 ways brokers can elevate their agent recruiting game

Get passionate and intentional about real estate recruiting, and see what a difference it makes in your real estate business, ERA’s Alex Vidal writes. Continue reading

10 luxury lessons learned from NOT selling Michael Jordan’s estate

Failure isn’t final. “Sellebrity” agent Kofi Nartey offers hard-won wisdom for excelling with the world’s most sophisticated clients after 22 years. Continue reading

What I learned from leading NYC’s most reputable real estate teams

With the right culture, structure, coaching and mindset, The Agency’s Juliet Clapp writes, there’s no limit to what a fully focused real estate team can achieve. Continue reading