Tag Archives: theme-month-202509

Guiding homebuyers through the offer’s fine print: Step 5

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In Part 5 of her eight-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer. Continue reading →

Here’s a simple formula for building a healthy, thriving business

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The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work. Continue reading →

On ‘Education Day,’ buyers teach you what they really want: Step 4

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In Part 4 of her eight-part series, Cassie Walker Johnson shares a plan for “Education Day,” when buyers finally get to look at homes and figure out what features matter most. Continue reading →

5 Back to Basics luxury real estate trends for 2025

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Luxury is changing, so luxury agents need to change as well. The Agency’s Rainy Hake Austin shares tips to help you home in on what luxury clients are looking for now. Continue reading →

5 biggest listing agent mistakes (and how to avoid them)

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When you avoid these listing mistakes and properly market properties, coach Darryl Davis writes, you create new branding and referral opportunities. Continue reading →

How scammers push your pressure points to steal your clients’ cash

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Applying smart security protocols throughout every transaction is an essential part of your role as a real estate agent, new Inman contributor Samantha Simpson writes. Continue reading →

Overwhelmed by AI? Use this step-by-step guide to get started

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Stop treating ChatGPT like a virtual assistant, Real’s Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy. Continue reading →

How to help buyers prep their home financing homework: Step 3

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In Part 3 of her eight-part series, Cassie Walker Johnson shares strategies to help your homebuyers prepare for mortgage pre-approval. Continue reading →

Surviving Year 1: Honest lessons from agents who made it

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Your first year as a real estate agent can be messy, Martha Melendez writes, but it forges the kind of grit that no class or seminar ever could. Continue reading →

How to have the commission conversation with buyers: Step 2

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Take your next commission conversation from awkward to effortless with this step-by-step guide from Cassie Walker Johnson’s eight-step buyer plan. Continue reading →