Fire country: A growing threat to homes, lives, real estate careers

Fire doesn’t just destroy structures, Chris Drayer writes. It changes markets and careers, and if we’re not paying attention, it will burn us. Continue reading

6 tech tools to elevate your listing presentation on a budget

Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients. Continue reading

No gimmicks: Just 5 things that work for real estate entrepreneurs

Whether you’re a solo agent building your brand, a team leader scaling your operations or a broker expanding your vision, these five keys from Julia Lashay Israel form the foundation of lasting success. Continue reading

If you were selling a home, would you hire you as the listing agent?

Thinking about selling a property of your own? Bernice Ross shares six reasons why you may not be the best choice to guide your own transaction. Continue reading

Tell us about the tech you can’t live without: Pulse

From the portal you swear by to your favorite social media channel, tell us what tech is essential for the way you run your real estate business. Continue reading

What brokers can do about leaking profits and losing loyalty

The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend. Continue reading

Confidence comes after: How to grow before you feel ‘ready’

Feel like you don’t have the tools to create content or move forward in growing your business? Broker Angela Yungk writes that the confidence and authority you need comes from doing the very thing you fear. Continue reading

The CEO playbook for agents: How to scale with compassion

Want to build a business you can feel good about? Phillip Cantrell, CEO of Benchmark Realty, offers four cornerstones to form your foundation from his book “Failing My Way to Success.” Continue reading

How to 10X every real estate conference you attend using AI

You don’t need more ideas. You need a system that makes your ideas work for you. Amy Stockberger offers a framework and prompts for following up on conference season with the help of AI. Continue reading

Stop using AI as a Google substitute. Do this instead

Agents who use AI will replace those who don’t, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential. Continue reading