Tag Archives: agent

How to raise your price point with luxury staging

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Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively. Continue reading →

Did this mom of 3 murder her husband to support her real estate habit? A Kouri Richins FAQ

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As real estate pro Kouri Richins goes on trial for the murder of her husband, learn more about the wheeling and dealing that may lie behind the motive. Continue reading →

Proptech CEO: We’re ’empowering’ real estate agents, not ‘trying to displace’ them

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Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations. Continue reading →

NAR’s marketing chief reveals the new strategy for Realtors

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After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new “More Than Opening Doors” campaign. Continue reading →

NAR highlights unseen work of Realtors in new ad campaign

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The 1.47-million member organization seeks to show consumers that “agents who are Realtors do more than open doors” with its slate of new ads. Continue reading →

How to get off the feast-or-famine real estate roller coaster

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Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced. Continue reading →

ChatGPT and Meta redraw the lines of reach and control

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AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →

Supreme Court calls Trump tariffs unconstitutional. What now?

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The real estate industry has survived recessions, financial crises, pandemic shutdowns and rate spikes, Darryl Davis writes. A commitment to being genuinely useful to the people you serve, regardless of what the market is doing, is the reason. Continue reading →

Compass rewards listing agents with new lead and referral program

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Through the program, Compass listing agents will receive a 10 percent referral when they send inquiries on their listing from Compass.com to other Compass agents, Inman has learned. Continue reading →

How Jesse Jackson predicted (and tried to stop) the 2007 crash

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The Rev. Jesse Jackson’s death marks the end of an era in U.S. civil rights movement leadership, but his warnings about predatory lending remain urgently relevant, Dr. Lee Davenport writes. Continue reading →