The AI Sales Agent for New Homes Is Here, And There’s No Going Back

A typical new development project has hundreds, often thousands, of leads, and only one or two agents to work them. Continue reading

This startup wants to be the brain of every real estate office

BrokerBot is building a brokerage-wide AI assistant designed to automate transactions, coordinate workflows and reshape the role of real estate agents. Continue reading

‘AI cannot read the room’: Agents weigh in on the promise and limits of artificial intelligence

Inman talked to real estate pros from around the country to find out how they’re using AI and what limitations the technology faces. Continue reading

Here’s what can go wrong when using AI instead of an agent

AI is good at structured answers in predictable environments, but real estate is full of unpredictability, Tatiana Zagorovski writes. That’s where expertise lives. Continue reading

The truth about AI in real estate (according to agents)

Real estate agents share how they’re actually using AI, where it saves time and why it’s raising the bar rather than replacing them. Continue reading

The open market broke. Here’s what comes next

The same real estate leadership that got MLSs and NAR to this moment is not the leadership that gets them out of it, Alloy Advisors co-founder Amit Kulkarni writes. Continue reading

That guy who sold his house with ChatGPT should be a warning sign for real estate agents

Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes. Continue reading

Zillow goes ‘AI mode’ with new home search assistant

Zillow has released AI mode, a new search assistant that answers buyers’ and renters’ listing and market questions. Continue reading

‘Coming-soons’ on portals: Will agents use them? Take the survey

Each month, hundreds of real estate agents, brokers, executives and investors contribute to one of real estate’s most ambitious monthly efforts to document changes to the industry. Add your insights. Take the survey. Continue reading

As AI grabs headlines, the real cash flows to housing’s core economics

Proptech investment trends are shifting beyond AI, with capital flowing into mortgages, insurance, utilities and housing’s core financial infrastructure. Continue reading