Tag Archives: bernice ross

If you were selling a home, would you hire you as the listing agent?

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Thinking about selling a property of your own? Bernice Ross shares six reasons why you may not be the best choice to guide your own transaction. Continue reading →

The Grok meltdown: Cautionary AI lessons for every agent

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Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand. Continue reading →

3 secret AI prompt strategies that supercharge your business

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By using master, meta- and mega-prompts together, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother. Continue reading →

Supercharge your summer marketing: The Download

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After a topsy-turvy spring, some markets are seeing more inventory this summer. Here’s how to lead gen for buyers and listings to take advantage of the opportunity. Continue reading →

Are you about to become a real estate dinosaur?

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Technology doesn’t take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today’s market. Continue reading →

6 creative strategies to refresh your marketing now 

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Refreshing your marketing doesn’t require a total overhaul, Bernice Ross writes, only a few smart, creative shifts that will keep you top of mind with clients and prospects. Continue reading →

The secret to making your clients love you: Save them money

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Saving clients and prospects money is the best marketing you’ll ever do, trainer Bernice Ross writes. You’re building trust and creating an unbeatable personal connection. Here’s how to do it. Continue reading →

6 tips for avoiding lawsuits, legal fees and court in real estate

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Here are six common reasons lawsuits happen in real estate. If you want to avoid complicated litigation, follow these best practices from trainer Bernice Ross. Continue reading →

The good, the bad, the ugly: What to know before you buy an Airbnb

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Trainer and author Bernice Ross helps you ask yourself the right questions and make the right decisions before you go all-in on the short-term rental investment market. Continue reading →

Investors contemplate options amid market shift: The Download

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As investors see local markets and rental prices soften, they’ve started to unload underperforming inventory at a record pace. Continue reading →