Tag Archives: brand building

What Guinness can teach you about building a brand that lasts

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In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. Continue reading →

Crystal balls and tea leaves: The Download on 2026 forecasts

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Everybody’s looking ahead to 2026, so this week’s Download rounds up the forecasts and advice you need to hit the ground running. Continue reading →

Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky

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The strategy for 2026 from Mauricio Umansky? Plan with precision, build brands that command attention, invest in relationships, and sharpen skills to create irreplaceable value. Continue reading →

The one tool this marketer would never give up (and why it matters)

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Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility. Alyssa Stalker explains why it remains the foundation of modern real estate marketing. Continue reading →

Get social media advice from the best in the business: The Download

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This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers. Continue reading →

Amit Kulkarni, Russ Cofano launch strategy firm Alloy Advisors

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Longtime real estate executives Amit Kulkarni and Russ Cofano have launched a new strategy firm, Alloy Advisors. Their offerings range from product development to legal planning. Continue reading →

Why agents who ignore branding won’t survive the next 5 years

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Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more. Continue reading →

The State of Real Estate Marketing: Grow Your Real Estate Business with the Right Tools

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Marketing shouldn’t feel like a second full-time job, but for many real estate agents, it does. Nearly half are running every part of their marketing on their own, and most say their efforts are not getting the results they want. In this webinar,… Continue reading →

This real estate agent faked it ’til she made it. Social media paved the way

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When Marie Lee started out as an agent in Nashville, she had a small sphere and not much to build a business on. But she used social media to show that she was an active agent — even if she had to fudge the details a bit. Continue reading →

9 branding tips that prove it’s not who you know, it’s how you show up

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Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship. Continue reading →