8 steps to launching your personal brand as a new real estate agent

Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise. Continue reading

8 essentials to give your brand the ultimate curb appeal

Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market. Continue reading

Using community engagement to build your personal brand

Investing time and effort into community involvement, The Agency’s Rainy Hake Austin writes, is a powerful strategy for personal branding in luxury real estate. Continue reading

Mauricio Umansky on how to curate an authentic brand

When you commit to building an authentic brand, you’re better able to foster genuine connection with your audience. The Agency CEO and “Buying Beverly Hills” star Mauricio Umansky tells you how. Continue reading

The do’s and don’ts of creating an engaging real estate brand

If you met someone today, would they be able to look you up online six months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity, writes trainer and author Bernice Ross. Continue reading

How to generate, track and convert more leads than you ever thought possible!

Technology has always played a key role in the success of real estate agents. Today, smart real estate agents proactively seek out new technologies and other solutions to give them an advantage even in a highly competitive market. Continue reading