Tag Archives: customer experience

What Guinness can teach you about building a brand that lasts

By | | Uncategorized
Comments Off on What Guinness can teach you about building a brand that lasts

In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. Continue reading →

70% of digital transformations fail. The other 30% will redefine us

By | | Uncategorized
Comments Off on 70% of digital transformations fail. The other 30% will redefine us

Mergers and acquisitions are big business in real estate, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly. Continue reading →

What Zillow’s marketing genius can teach you about social media

By | | Uncategorized
Comments Off on What Zillow’s marketing genius can teach you about social media

On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading →

HomeSmart celebrates 25 years with new branding, messaging

By | | Uncategorized
Comments Off on HomeSmart celebrates 25 years with new branding, messaging

HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” Continue reading →

What Disney’s Magic app can teach us about consumer experience

By | | Uncategorized
Comments Off on What Disney’s Magic app can teach us about consumer experience

Compliance expert Summer Goralik shares how Disneyland’s digital reinvention reveals what the real estate industry must protect: access, transparency and the power of innovation. Continue reading →

HqO seeks to modernize commercial property operations

By | | Uncategorized
Comments Off on HqO seeks to modernize commercial property operations

HqO is a software company that provides enterprise-level real estate experience solutions to the commercial real estate industry. Its newest release promises to integrate tenant lifecycle, asset management and building operations. Continue reading →

Howard Hanna CEO threatens to leave MLS: ‘The world has changed’

By | | Uncategorized
Comments Off on Howard Hanna CEO threatens to leave MLS: ‘The world has changed’

Howard Hanna’s CEO Howard “Hoby” Hanna envisions offering “a deeper level of retail experience” after the NAR rule change, but chafes at the trade group “telling us how to operate our business.” Continue reading →

Natalie Hamrick trades Christie’s for Anywhere Franchise Brands

By | | Uncategorized
Comments Off on Natalie Hamrick trades Christie’s for Anywhere Franchise Brands

After 15 years of climbing the ranks at Christie’s International Real Estate, the luxury marketing expert is joining Anywhere Franchise Brands as senior vice president of customer experience, Inman has learned. Continue reading →

RE/MAX turns $5.8M profit in Q4 despite 10th straight revenue dip

By | | Uncategorized
Comments Off on RE/MAX turns $5.8M profit in Q4 despite 10th straight revenue dip

A drop in expenses was enough to offset falling revenue from franchise fees and annual dues that make up about 70 percent of RE/MAX’s revenue, the company said on Thursday. Continue reading →