Tag Archives: digital marketing

What ‘6-7’ reveals about the new real estate attention economy

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A chaotic meme with no real meaning ended up revealing how fast attention moves now and why that speed matters for anyone trying to reach consumers. Continue reading →

AI was built to replace us — but it might end up freeing us

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AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading →

Realtor.com parent goes after its own virtual tour target amid battle with CoStar

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Australia’s REA Group, owned by News Corp and a 20 percent stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar. Continue reading →

Free criminal background checks, smart lead generation and game-changing technology

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More than 400,000 agents nationwide now have complimentary access to domii’s Criminal Background Checks through strategic partnerships with leading MLSs, Realtor Associations, and Brokerages across the United States. Continue reading →

AI browser wars are here. How this new era will change real estate

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OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search into conversation and automation — a move that challenges Google’s dominance and puts Micros… Continue reading →

How to spy on your real estate competitors (to improve your ads)

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It’s OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message. Continue reading →

From TikTok to memes, the battle over who shapes culture

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The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading →

Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed

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From Charlie Kirk’s death to Cracker Barrel’s logo flop, this week proved how volatile feeds can be. For agents, the lesson is simple: Pause, plan and post with care. Continue reading →

Your real estate listing isn’t selling? Consider these 5 factors

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If your listing has been sitting on the market for too long, trainer Bernice Ross shares five elements of a successful strategy to get it sold. Continue reading →