How to turn your Facebook friends into Instagram followers

Many agents are making mistakes when it comes to building their presence on Instagram. Marketing coach Michelle Berman Mikel shares her essential tips for making your friends your followers. Continue reading

What you should never say to another agent

It’s no secret. Saying the wrong thing to the wrong agent can land you in a world of trouble. We recently surveyed our Agent Edge Real Estate Facebook group and these are the things they said you should never say. Continue reading

Is your Facebook page a ghost town? 5 mistakes that scare off clients

Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing. Laura Stace offers tips to get you started or help you take your Facebook game to the next level. Continue reading

Action! 4 ways to get started with Facebook Live

The most critical step you must take to experience success doing Facebook Live deserves the most attention: Just do it! Brian McKenna offers a step-by-step process for getting up to speed with this valuable marketing tool. Continue reading

Homebuyers can start loan apps with Google or Facebook credentials

Floify claims it’s the first first major mortgage point-of-sale software provider to offer Single Sign-On (SSO) capabilities. Continue reading

7 types of videos every real estate agent should master

Sharing your personality via video will help you connect with clients and build your business in a tangible way, writes marketing expert Laura Stace. That can translate into a long and healthy career path. Continue reading

5 low or no cost ideas for thrifty 1st year real estate agents

First-year agents are feeling the pinch in their pocketbooks now more than ever. Coach Darryl Davis offers some advice about how to make smart money moves that will push your business forward with low or no-cost ideas. Continue reading

Want a piece of Facebook history? Even if you don’t, it’s yours for $5.3M

The Silicon Valley home where a young Mark Zuckerberg, Dustin Moskovitz and Sean Parker gave birth to the social media network — now known as Meta — has listed for $5.3 million. Continue reading

Aisha Chiappetta joins The Agency as VP of strategic growth

Chiappetta has held a number of recruitment and management positions at well-known tech companies over the course of her roughly 17-year career, including at Side and Facebook. Continue reading