California housing: A ‘caste system defined by family wealth?’ Analysts respond to report

Analysts and housing experts this week balked at what some called California’s “landed gentry” system for passing property down to younger generations. Continue reading

Smart strategies in a higher-rate market: How buyers can still win

Don’t leave buyers high and dry amid higher interest rates, coach Verl Workman writes. Develop financial and negotiation strategies to tap into the market, and help clients win. Continue reading

First-time buyers get creative with financing in 2026

Easing interest rates, down payment assistance and builder incentives are helping first-time homebuyers compete, according to the latest from the National Association of Realtors. Continue reading

Oops! I left out the most important lead-gen lesson. Let me fix that

As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you’re talking to. Continue reading

NAR’s new consumer profile shows agents how to thrive in 2026

Even seasoned agents may be scratching their heads when analyzing NAR’s latest consumer profile data, writes contributor Bernice Ross, who highlights the data agents need to pull 2026 into focus. Continue reading

How buyer affordability education makes you the go-to agent

Knowing DPA programs allows you to serve buyers where they are, solve problems others overlook and strengthen your reputation as the professional who makes homeownership possible. Continue reading

How to give children a voice in the real estate process

Troy Palmquist talks with Texas real estate professional Ashley Willis about her book series and activity guide designed to help kids navigate the moving process. Continue reading

‘Is it cheaper to rent or buy today?’ How to answer that question

Find out how to help potential homebuyers navigate the market, Bernice Ross writes, while dispelling myths that might be keeping them from moving forward. Continue reading

Mortgage rates hit 10-month low, spurring lower monthly payments

The dip is due to a weak July jobs report, a neutral inflation report and home sale prices moving past their peak as fall approaches. Those factors give buyers significant leverage. Continue reading

1st-time buyers say ‘yes’ to older starter homes due to higher costs

New construction starter homes have become a thing of the past as costs continue to rise, according to a report from Cotality. More buyers are flocking to a new kind of starter home, which is older and smaller. Continue reading