This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers. Continue reading
Fresh, seasonal inspiration to connect with buyers and sellers and keep your pipeline full. Continue reading
For marketers and creators, the challenge ahead isn’t just keeping up with new tools; it’s learning how to build trust in a digital world where anything can be faked. Continue reading
Guy Gal and Inman CEO Emily Paquette discuss the broken brokerage model and what real estate agents need to meet the current moment. Continue reading
Do buyers or sellers have the upper hand? Three real estate brokers explain why it’s an impossible question to answer and how they’re helping clients navigate a fragmented market by managing expectations and smart negotiations. Continue reading
Compass CEO Robert Reffkin took aim on social media at user agreements for the nation’s largest multiple listing service. In an open letter shared with Inman and other media outlets, CRMLS’ CEO calls it “misinformation.” Continue reading
Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business. Continue reading
Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action. Continue reading
HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” Continue reading
Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple platforms. Now all their tips are gathered in one place, with a few more from SERHANT. CEO Ryan Serhant. Continue reading