Tag Archives: marketing

Be very demure, very mindful of viral social media micro-trends

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Trainer Rachael Hite breaks down the latest viral TikTok trend and gives guidance on whether real estate agents should hop on the bandwagon. Continue reading →

A 9-step ‘listening’ consultation to help you talk to sellers post-Aug. 17

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Be prepared for a listing appointment at a moment’s notice. Have the tools at your fingertips, take notes, build connections, and stay focused on what’s best for the seller, Bernice Ross writes this week. Continue reading →

From Zero to $150K: This YouTube video strategy can deliver GCI wins

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If you’ve been on the fence about leaning into producing YouTube videos for your business, now is the time to commit, Jimmy Burgess writes. Follow this blueprint, and you will have success. Continue reading →

Be different. Be special. Be the expert your clients need now

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Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it will make selling real estate a far more interesting and enjoyable career. Continue reading →

Are we allowed to let clients know about concessions upfront?

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With all the commission confusion surrounding the new rule implementation, compliance expert Summer Goralik answers your burning questions. Continue reading →

‘Be a strategist, not a salesperson’ to win with today’s homesellers

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Four leading Keller Williams owners share the key to creating a lead generation strategy that yields offers that homesellers can’t resist. Continue reading →

Is it possible to market a seller wanting to offer a concession?

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With all the commission confusion as we near the Aug. 17 implementation deadline, compliance expert Summer Goralik is here to answer your burning questions, starting with concessions. Continue reading →

It’s still a listings game! 5 effective ways to generate listings now

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Post-NAR settlement, it’s never been more critical to generate listings, Jimmy Burgess says. That’s why he sat down with Curaytor’s Jimmy Mackin to highlight these winning strategies. Continue reading →

Zillow Gone Wild gets hit with $300K copyright infringement suit

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A Washington listing photographer said Zillow Gone Wild used her photo without permission in February 2022. After attempting to negotiate a payment of roughly $30,000, she’s now suing for a maximum judgment of $300,000. Continue reading →

Nick Mallory talks building your brand and keeping it S.I.M.P.L.E.

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Nick Mallory, brand director with Boneyard Beer and VP of Ackley Brands, told real estate pros at Inman Connect Las Vegas on Tuesday that the need to stand out isn’t exclusive to beer brewers. Continue reading →