Tag Archives: marketing

Hot-app summer: 15 brightest tech tools for real estate agents

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Creating leverage through technology has never been easier, Jimmy Burgess writes. Check out his list of hot apps to make this summer sizzle for your business. Continue reading →

4 ways to find your investment niche in multifamily real estate

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By identifying a niche market and connecting with renters there, multifamily investors can build a successful business while providing renters with what they seek most, Michael Zaransky writes. Continue reading →

Embrace innovation in real estate: A call to action for industry leaders

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The future of real estate lies in our industry’s ability to innovate, adapt and align our brands with the evolving market landscape, PR and marketing expert Molly McKinley writes. Continue reading →

5 tips for advertising rentals through portals and social media

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RentRedi’s Ryan Barone offers strategies for branding and marketing rental properties across a variety of digital platforms. Continue reading →

7 things that make real estate agents look unprofessional

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As a real estate agent, your reputation can make or break your business. Christy Murdock shares seven things that can significantly damage your professional image and what you can do to avoid them. Continue reading →

9 ways to build unbreakable trust with your prospects and clients

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Now more than ever, creating a positive perception around the service you provide is essential. Jonathan Pressman offers nine ways to make sure your brand is synonymous with integrity. Continue reading →

Aidium launches 24/7 customer support for mortgage lenders

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Business intelligence and mortgage CRM platform’s expanded services follow $19 million Series A funding round led by PeakSpan Capital in April. Continue reading →

Meet the SERHANT. agents on Netflix’s ‘Owning Manhattan’

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“Owning Manhattan,” focused on Ryan Serhant’s eponymous NYC brokerage, premiered on Netflix Friday. Get to know the big personalities that make up the cast. Continue reading →

Will your chatbot get you canceled? 10 AI questions to ask

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Fair housing advocate Dr. Lee Davenport shares 10 questions to ask before adopting an AI-based chatbot or consumer-facing platform for your real estate business. Continue reading →

5 ways commercial and residential real estate can cooperate now

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A brokerage with access to a commercial division, Troy Palmquist writes, experiences a whole new way of serving clients, adding value and creating professional synergies Continue reading →