Tag Archives: marketing

Rentec Direct leverages ChatGPT to market apartment vacancies

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Rentec Direct, a property management software firm, uses OpenAI’s ChatGPT to help clients quickly draft marketing content for available rentals, according to the company. Continue reading →

How important are hashtags on Instagram?

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How important are hashtags on Instagram? How do you use hashtags on Instagram? Let Sue “Pinky” Benson guide you on how to teach Instagram where your content should be going. Continue reading →

What every agent should know about marketing metrics

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Forget the jargon and hype, and use these terms to get to next-level marketing prowess, writes broker-owner Eric Bramlett. Here are the metrics that truly move the needle. Continue reading →

How to master hashtags, amplify your social media engagement

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Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility, writes marketing expert Laura Viñalet. Continue reading →

Why Threads is the next big thing for real estate agents

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Have you heard about the new app Threads? Jessi Healey explains why you should think about joining now while it’s still the hot new thing in social media. Continue reading →

5 fundamentals you can’t afford to ignore this summer

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Everyone, including agents, seem to be making up for lost summers of COVID past. Those agents who are still consistently working the fundamentals are the ones seeing success, and they’ll have clients to work with as we hit the fourth quarter of 2023, w… Continue reading →

Threads: First impressions of summer’s hottest social network

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Trainer Rachael Hite shares her first impressions of Meta’s latest new social app. Will this kill Twitter? Do you need to add this to your business marketing strategy. We are in a new frontier of digital communication. Continue reading →

How we’re using QR codes for high-impact real estate marketing

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Stop sending the same-old, same-old marketing collateral, writes DOORA Creative Director Janet Pozos. Use QR codes to make everything you provide more meaningful. Continue reading →

Mining for diamonds? You’ll find them in your database

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You already hold the key to your professional and financial success, Jay Papasan writes. It’s hidden in your email database and it’s time to dig it out. Continue reading →