5 strategies to build your first social media pipeline

Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes. Continue reading

The data-smart way to find your ideal real estate clients

Instead of chasing static buyer and seller profiles, Steven McCloskey writes, focus on larger market trends, where movers are relocating along predictable pathways. Continue reading

NAR fires back at Mauricio Umansky’s PLS in new legal filing

The trade association essentially denied all allegations that The PLS made against it, arguing that Clear Cooperation and NAR policies are “lawful, justified, procompetitive [and] pro-consumer,” and that they were conducted with NAR’s legitimate busine… Continue reading

Sellers outnumber buyers by 36% — but that figure is starting to shrink

In the past two months, the total number of homesellers in the market has fallen from a peak of 1.96 million in May to 1.95 million in July, Redfin reported. As sellers realize that homebuyers have the upper hand now, some are opting out of the market … Continue reading

5 ways to cut your marketing spend (without losing leads)

Josh Ries offers strategies to help you create a leaner, more efficient real estate business without cutting into your lead generation or hampering growth. Continue reading

Your 19-step new agent’s guide to effective home showings

If you’re a new real estate agent, team lead Carl Medford writes, developing a process for conducting home showings will help you manage client experiences with confidence. Continue reading

Your real estate listing isn’t selling? Consider these 5 factors

If your listing has been sitting on the market for too long, trainer Bernice Ross shares five elements of a successful strategy to get it sold. Continue reading

3 critical keys to launching a new career in real estate

Ready to make the most of your new real estate career? Learn from team leader Carl Medford, and create a firm foundation for your business. Continue reading

Looking back at Aug. 17: Are agents better off than we were a year ago?

No, the real estate world didn’t end a year ago with implementation of the terms of NAR’s commission settlement. However, it did change. Here’s how, according to Cara Ameer. Continue reading

How to solve listing problems (without jumping to a price drop)

The next time a listing lingers, resist the urge to slash the price, coach Darryl Davis writes. Become a real estate detective to figure out what’s really going on. Continue reading