Think your listing is haunted? There’s a ‘trick’ for that

All types of paranormal spirits or energies can surface within a home, Shari DeBenedetti of “Ghost Hunters” told Inman. But if agents encounter them while trying to sell a listing, there are solutions. Continue reading

Your words are undermining your value. Here’s how to fix the problem

On this episode, former Realtor.com CEO and 50-year veteran Allan Dalton explains why words like “past client,” “listing agent” and “comps” are killing your value and offers smart replacements. Continue reading

‘Ralph Lauren Christmas’ is going viral. Here’s how real estate agents can nail it

Ralph Lauren Christmas has taken over TikTok, with the brand’s former designers explaining how to recreate the magic of its retail decor. Here’s how real estate agents can use it in their next listing. Continue reading

From cash offer to collaboration: Offerpad empowers agents and sellers

Offerpad built the Agent Partnership Program to strengthen collaboration with agents and reward shared success. Agents who bring a seller’s home to Offerpad before it’s listed can earn 3 percent after a successful close. Continue reading

5 types of social posts that are filling agents’ pipelines right now (with examples to copy)

Model your social media content marketing on these examples for real estate lead gen that’s useful, local and human, Jimmy Burgess writes. Continue reading

5 questions to help you decide what you want in your next job

Looking ahead to 2026 and thinking of making a move? Derek Carlson offers five questions to help you think through your options and put your best face forward. Continue reading

Want more buyers? Choose a mortgage advisor, not a loan officer

Rick Guerrero sits down with coach Tim Braheem to break down how the role of mortgage professional is evolving and discuss why today’s buyers need more than a paper-pusher. Continue reading

3 Google Business Profile mistakes you can’t afford to make 

Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence. Continue reading

Get social media advice from the best in the business: The Download

This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers. Continue reading

7 hidden mistakes agents are making (and what to do instead)

Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence. Continue reading