With home prices at record highs, what are today’s 20- and 30-year-olds most interested in? Considering that Gen Z and millennials account for 55% of HGTV’s audience, fixer upper properties are a good bet. Continue reading
KW Command is impressive, a powerful recruiting carrot, and it proves without a doubt that the industry’s best route forward will be mapped from within. Continue reading
Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve. Continue reading
Homesnap Pro+ offers a user-friendly way for real estate agents to claim their name online, with three core functions that will make the process of creating a Google Business profile — and benefiting from it — accessible to agents at any “tech” level…. Continue reading
Today’s real estate agents are grappling with how best to market themselves as well as their properties. Some agents lose focus of the real job while marketing themselves — and that’s a mistake. Here’s why you should never sacrifice your customers’ nee… Continue reading
If you are a real estate agent or Realtor who has not tapped the potential of digital marketing, you’re missing out on a world of opportunities. Here are seven digital marketing tips that’ll have you reeling in the leads in no time. Continue reading
If you want to get buyers to notice to your new home-resale startup, there’s always the option of pretending to run for Senate. Continue reading
The well-funded homebuying startup is hosting an extravagant Halloween bash tomorrow, Sunday, October 14, in one of its Phoenix-area homes-for-sale featuring the “world’s first-ever in-home pumpkin patch,” complete with 750 pumpkins representing the 75… Continue reading
The “Tinder effect” — the advent of “swiping right” to find a match or “swiping left” to reject it on a split-second first impression — has created an environment that can lead buyers to overlook important intangibles that only come with visiting a hom… Continue reading