As feeds get noisier and platforms more unpredictable, the brands that stand out are taking risks. From Liquid Death and E.L.F.’s culture-first approach to shifts in discovery, AI and visual storytelling, the real advantage is clarity — not scale — and… Continue reading
After years of hype and pilot programs, 2025 may have marked a tipping point for artificial intelligence in real estate marketing — but it depends on who you ask. Continue reading
Coach Darryl Davis and his team have weathered many turbulent markets with their clients for decades, and they are predicting that confidence will be key for what’s ahead. Continue reading
Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes. Continue reading
As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes. Continue reading
Transform your YouTube presence into a high-yield business asset by pivoting to search-based content and mastering the “TV-first” viewing habits of the modern homebuyer, broker and new Inman contributor Zac Kennedy writes. Continue reading
INMAN EXCLUSIVE: A draft bill in the Washington State Legislature appears to be the next staging ground for the fight over how real estate listings are marketed. Continue reading
Stranger Things aren’t just happening on screen. They’re unfolding across social feeds, where audiences increasingly shape narratives in real time. From fandom-driven belief systems and breaking news cycles to platform shifts and AI-led discovery, part… Continue reading
Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms. Continue reading
Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back. Continue reading