7 last-minute Halloween marketing tricks (and treats) for agents

Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now. Continue reading

Practical magic! How to use AI for real estate disclosures

Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes. Continue reading

Pending home sales remain stuck in the mud in September

The National Association of Realtors’ monthly report showed that homebuyers are still a bit crippled by economic uncertainty, and recent mortgage rate drops have mostly only spurred refinance activity. Continue reading

Think your listing is haunted? There’s a ‘trick’ for that

All types of paranormal spirits or energies can surface within a home, Shari DeBenedetti of “Ghost Hunters” told Inman. But if agents encounter them while trying to sell a listing, there are solutions. Continue reading

How I script, edit and caption real estate videos FAST using AI

Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes. Continue reading

CoStar CEO Andy Florance says in earnings call Zillow is ‘under siege’

CoStar Group released its Q3 earnings on Tuesday. Florance used the opportunity to deliver harsh criticism of rival Zillow, and outlined his competitive plan. Continue reading

How 1 agent is fighting for fair housing in Big Sky Country

In Montana, where rugged independence meets deep community roots, Realtor Karen Berg-DiGangi is redefining what it means to fight for fair housing. Continue reading

13 creepy, spooky, and frightening spirits and monsters haunting agents in 2025

Halloween 2025 is filled with terrors. Agents beware, trainer Rachael Hite writes. She warns that any of these creeps could knock at your door in quarter four. Continue reading

Real estate has a leadership problem, not a people problem

This industry doesn’t need more agents, coach Lori Muller writes, it needs more leaders. Here are five ways to level-up your leadership for today’s tough market. Continue reading

These are the 5 people who might replace Jerome Powell as Fed chair

Trump loyalist Kevin Hassett is seen as the most likely pick to lead the Federal Reserve Board next year. Critics say doubts about the central bank’s independence could put upward pressure on rates. Continue reading