Compass pulls Redfin into its Zillow private listing lawsuit

Redfin has put its private listings ban on an indefinite hold. Still, Compass wants documents related to the real estate search portal’s previously announced ban. Continue reading

‘Ralph Lauren Christmas’ is going viral. Here’s how real estate agents can nail it

Ralph Lauren Christmas has taken over TikTok, with the brand’s former designers explaining how to recreate the magic of its retail decor. Here’s how real estate agents can use it in their next listing. Continue reading

Real estate portals feel the heat during a rough week: The Download

After a week of legal battles and portal platform shakeups, real estate leaders break down what it all means for agents on the ground. Continue reading

5 huge mistakes agents make when calculating cost per lead

In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here’s how to maximize the profit potential of your lead gen. Continue reading

How agents can make the most of the Zillow-Matterport breakup

Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floorplan platform on Zillow doesn’t have to upend their marketing plan. Continue reading

5 types of social posts that are filling agents’ pipelines right now (with examples to copy)

Model your social media content marketing on these examples for real estate lead gen that’s useful, local and human, Jimmy Burgess writes. Continue reading

AI browser wars are here. How this new era will change real estate

OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search into conversation and automation — a move that challenges Google’s dominance and puts Micros… Continue reading

Letitia James pleads not guilty, seeks dismissal of fraud case

James’ attorneys will argue that she is a victim of vindictive prosecution and that Lindsey Halligan, the lone U.S. attorney who signed her indictment, was appointed illegally. Continue reading

More homes sold. Lower rates. Lower inflation. Where Fannie Mae expects the market to move

Economists with the mortgage giant shared a glimmer of good news for real estate professionals in a pair of new forecasts. Continue reading

9 smart (and affordable) ways to generate real estate leads this fall

Every agent can use these under-$100 strategies this fall, from coach Darryl Davis, to spark new conversations, grow their business and fill their pipeline — fast. Continue reading