Realtor.com acquires collaborative home search app Zenlist

Zenlist is a mobile-first app that enables agents and homebuyers to search properties together. Zenlist has more than 35,000 users and multiple brokerage and MLS partnerships. Continue reading

Century 21 CEO: Recruiting ‘is so ultra competitive right now’

Century 21 CEO Mike Miedler knows recruiting and retaining agents is a big concern for brokers today. Next month, he’ll roll out a competition focused on bringing more agents and companies in house. Continue reading

5 ways to ensure buyers and sellers choose YOU as their next agent

From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide. Continue reading

Let’s talk about S-E-O: What agents need to know now

SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic. Continue reading

7 tired business strategies that are costing you closings

Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes. Continue reading

Industry pros weigh in on visibility, gatekeeping and real estate ‘Armageddon’: The Download

Leaders across the brokerage landscape had thoughts on the private listings debate, and they weren’t shy about sharing them. Continue reading

Being a neighborhood expert isn’t enough anymore 

If your entire value proposition is “I specialize in this neighborhood,” then you’re putting a clock on your career, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading

Mortgage lenders ask for more guidance on VantageScore 4.0

FHFA Director Bill Pulte is reportedly “on thin ice” with several Trump administration officials over lack of communication on new Fannie and Freddie credit score policy. Continue reading

Trump administration expands Fannie Mae title waiver program

Title insurers wanted to put the brakes on a pilot program that uses automated title reviews to allow some homeowners to refinance their mortgage without having to pay for title insurance. Continue reading

With Instagram’s latest update, posts can now boost your SEO

Learn how to become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes. Continue reading