How agents can make the most of the Zillow-Matterport breakup

Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floorplan platform on Zillow doesn’t have to upend their marketing plan. Continue reading

5 types of social posts that are filling agents’ pipelines right now (with examples to copy)

Model your social media content marketing on these examples for real estate lead gen that’s useful, local and human, Jimmy Burgess writes. Continue reading

AI browser wars are here. How this new era will change real estate

OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search into conversation and automation — a move that challenges Google’s dominance and puts Micros… Continue reading

Letitia James pleads not guilty, seeks dismissal of fraud case

James’ attorneys will argue that she is a victim of vindictive prosecution and that Lindsey Halligan, the lone U.S. attorney who signed her indictment, was appointed illegally. Continue reading

More homes sold. Lower rates. Lower inflation. Where Fannie Mae expects the market to move

Economists with the mortgage giant shared a glimmer of good news for real estate professionals in a pair of new forecasts. Continue reading

9 smart (and affordable) ways to generate real estate leads this fall

Every agent can use these under-$100 strategies this fall, from coach Darryl Davis, to spark new conversations, grow their business and fill their pipeline — fast. Continue reading

How to explain the pros and cons of AI for real estate

As artificial intelligence remakes plans and processes, Carl Medford writes, it’s important to be transparent about how you use it to serve real estate clients. Continue reading

Real estate beats Wall Street: How agents become wealth advisors

For decades, Wall Street has promoted stocks as the primary means of achieving retirement wealth. But the truth is, “average” stock returns rarely play out for everyday investors, says CFP and agent Jeff Sibel. Continue reading

CoStar reaches agreement with CRMLS, keeping access to data

Homes.com won’t lose access to real estate listing data from the California Regional Multiple Listing Service after all. Continue reading

9 brutally honest budgeting truths no brokerage wants to face in 2026

Chris Pollinger shares brokerage budget planning truths every real estate business must face to cut comfort, measure performance and prioritize profit. Continue reading