Could your lender co-marketing violate RESPA? The Download

Learn more about a North Carolina “pay-for-play” scheme, and get new ideas for optimizing your marketing while providing clients with the finance-related guidance they need. Continue reading

TikTok is the most powerful lead gen tool you’re probably not using

Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Continue reading

Forget everything you’ve heard about GPT-5. Here’s the truth

Real’s Drew Thompson outlines the new features of ChatGPT’s latest update and casts the vision for how it fits into your content plan. Continue reading

7 signs your business is thriving (even when the market isn’t)

The market doesn’t determine the trajectory of your real estate business, Jimmy Burgess writes. Your systems, consistency and intentionality do. Continue reading

History proves it: Low interest rates are not a cure-all for real estate ills

There are no easy solutions to the sluggish real estate market, team leader Carl Medford writes, and he does not believe slashing interest rates will have the desired effect. Continue reading

Steering suit, pig’s head, YouTube rules: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

7 end-of-summer marketing ideas to spark fall momentum

The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how. Continue reading

Ready to raise your price point? Here’s your luxury agent playbook

Whether you’re just starting out in real estate or trying to grow your business in a new direction, broker Joseph Santini shares tips for breaking into the luxury niche. Continue reading

Residential roots, commercial reach: How this broker created scale with a strategic merger

Find out how Jill Butler’s RedKey Realty Leaders scaled smarter by bringing on a boutique commercial brokerage and integrating their agents and their services. Continue reading

Broker Spotlight: Bobby Murphy, The Agency Boston

Find out how this managing partner and his team got their start and where they see their market moving next. Continue reading