Tag Archives: staging

Sign, show and sell: The open house playbook that actually works

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In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading →

How deepfakes, AI slop, fake digital staging are deceiving the market

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Become a digitally literate consumer when you engage in protecting yourself and others from misinformation and lies, security expert Robert Siciliano writes. Continue reading →

Fall staging that sells: 7 luxury looks on a bargain budget

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Discover seven expert-approved fall staging tricks to make your listings feel high-end, without spending big, Chris Pollinger writes. Smart, moody and tailored for today’s buyers. Continue reading →

Tech Review: Guest House shrinks time-to-market with listing prep

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Technology expert Craig C. Rowe reviews Guest House, a company that offers a fast, lightweight solution to the friction that happens after a listing agreement is signed. Continue reading →

‘Ralph Lauren Christmas’ is going viral. Here’s how real estate agents can nail it

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Ralph Lauren Christmas has taken over TikTok, with the brand’s former designers explaining how to recreate the magic of its retail decor. Here’s how real estate agents can use it in their next listing. Continue reading →

How agents can make the most of the Zillow-Matterport breakup

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Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floorplan platform on Zillow doesn’t have to upend their marketing plan. Continue reading →

6 fall content ideas to boost engagement this season

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Fresh, seasonal inspiration to connect with buyers and sellers and keep your pipeline full. Continue reading →

15 tips, tricks and tools to add to your DIY home staging kit

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A combination of upskilling and these 15 items and strategies helps ensure that your home staging gets your listings sold, Annette DeCicco writes. Continue reading →

Enduring elegance: Leadership lessons from Giorgio Armani

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The designer showed us that greatness isn’t loud, rushed or accidental, Darryl Davis writes. It’s carefully crafted, relentlessly consistent and fueled by deep love of the work. Continue reading →

5 creative strategies to overcome seller staging objections

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Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract. Continue reading →