Realtor.com campaign makes pitch for buyer representation

The campaign will roll out across print and digital media and comes against the backdrop of commission disruption and intense competition among portals. Continue reading

2 buyers scramble to make a deal as the spring market sprints ahead

One Connecticut homebuyer is preparing for marriage. Another in Virginia is healing from a divorce. Both tell Inman the struggle to find a home this spring is real — and the clock is ticking. Continue reading

Zillow launches ‘Home Just Got Real’ ad campaign

Just in time for spring homebuying, portal powerhouse Zillow has released a new ad campaign aimed at celebrating the persistence of millennial and Gen-Z homebuyers amid market headwinds. The ad series, “Home Just Got Real,” includes two 30-second and o… Continue reading

West Coast tech hubs see home values skyrocket in spring market

Seasonal price growth is highest in San Jose as buyers compete for extremely limited inventory, according to an analysis by Zillow. Continue reading

This is the best city for first-time buyers, according to Zillow

First-time homebuyers made up half of all homebuyers in St. Louis in 2023, according to Zillow. That’s the highest share the city has seen since at least 2017. Continue reading

‘Million-dollar’ cities have spiked to a new high in the US: Report

There are now 550 “million-dollar” cities in the U.S. compared to 491 last year. California is home to nearly half of them, according to a new Zillow analysis. Continue reading

Landlords pull plug on renter incentives ahead of spring

While incentives are still an integral part of the new-home market, they’re falling out of popularity in the rental segment as demand — and competition — strengthens. The number of Zillow rental listings with concessions has struggled, going from 32.7 … Continue reading

RESAAS ‘coming soon’ listings can now be found on Zillow

Customers of real estate software company RESAAS can now opt in to having listings published as “coming soon” on industry-leading search portal Zillow. Continue reading

Homes.com gets analyst boost amid 567% annual traffic spike

Despite the initial controversy, Homes.com isn’t letting up on its traffic war with Zillow, Realtor.com and Redfin. The CoStar-owned portal reported late last week that it reached 149 million unique visitors in February, which equals a mind-boggling 56… Continue reading

Zillow economist identities 11 cities primed for real estate investors

Zillow Chief Economist Skylar Olsen said these markets are ideal cities for real estate investors to purchase properties in the coming years. Continue reading